Jun 5, 2023
Sustainability and environmental impact have become top-of-mind issues to consumers when they decide where to shop. Andy Ruben, Founder and Executive Chairman of Trove, saw an opportunity to help top consumer brands create a circular shopping experience. Trove enables brands to scale their re-commerce channels, but maintain their data and customer relationships. In this episode, Andy talks with Orrick partner J.T. Ho about his startup journey and how tech is enabling some of the biggest brands to sell, and resell, at scale.